I see many people talking about how much more expensive the new Insta360 X6 is compared to the previous model. But is it?
In 2025, the X5 was released with a price of $549. To use it, you also needed a memory card.
For the Insta360 X6, on launch day (8/12/2026) the only way to buy the camera here in the U.S. was as a bundle. There were two bundles available, and they included things other than the camera. I wondered how much we were paying for the X6, so here is the breakdown:
Essentials Bundle
The $799 Essentials Bundle comes with:
- X6 Camera – price unknown
- 47 GB flash storage – The smallest memory card Insta360 sells is 128GB, so we will compare to a $30 for 32GB Sandisk Extreme on Amazon
- 114cm Selfie Stick – $25 https://store.insta360.com/product/selfie_stick?c=6989
- Extreme Battery – $45 https://store.insta360.com/product/x6-xtreme-battery?c=6961
- Extra Extreme Battery – $45 https://store.insta360.com/product/x6-xtreme-battery?c=6961
- Fast Charge Case – $60 https://store.insta360.com/product/x6-fast-charge-case?c=6964
- Lens Cap – $7 https://store.insta360.com/product/x6-lens-cap?c=6967
- Extended Warranty – $42 https://store.insta360.com/product/warranty_service?c=6916
Previous standalone cameras just came with the normal battery (now called a LITE battery). The X6 LITE battery is $24 https://store.insta360.com/product/x6-lite-battery?c=6963
Doing some math, the accessories and extended warranty add up to $254. With this bundle being $799 at Best Buy when it launched, that makes the camera around $545 plus a $24 LITE battery for a total of $569. (And Best Buy had the bundle priced at $769 making the camera available for $549 – cheaper than the X5 during its launch.)
The effective cost of the X6 (with battery, and not having to buy a 32GB memory card) is therefore about the same as the X5 plus 32GB memory card.
But the standard bundle does not compare as well…
Standard Bundle
The $699 Standard Bundle comes with:
- X6 Camera – price unknown
- 47 GB flash storage – The smallest memory card Insta360 sells is 128GB, so we will compare to a $30 for 32GB Sandisk Extreme on Amazon
- Extreme Battery – $45 https://store.insta360.com/product/x6-xtreme-battery?c=6961
This gives us a very different price. Without the extended warranty and other accessories, you basically have a camera with memory storage and an extended battery for $699. Subtract away the flash cost and battery cost then add the LITE battery and you get $649. With this bundle, that is the effective cost of an X6 with nothing but the normal battery.
Does my math add up?






